Download Copywriting: Successful Writing for Design, Advertising, and Marketing ebook
Par miller loretta le lundi, décembre 3 2012, 10:37 - Lien permanent
Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw
Copywriting.Successful.Writing.for.Design.Advertising.and.Marketing.pdf
ISBN: 9781856695688 | 216 pages | 11 Mb
Copywriting: Successful Writing for Design, Advertising, and Marketing Mark Shaw
Publisher: Laurence King Publishers
Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.
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